This privacy notice explains how Built For Trades collects, uses, stores and shares personal information. It also explains your rights under UK data protection law.

1. CONTACT DETAILS

Business name: Built For Trades
Email: builtfortradesweb@gmail.com

You can use this email address to ask questions about this policy or make a request concerning your personal information.

2. INFORMATION WE COLLECT AND USE

To provide our services

We may collect:
• Your name and contact details
• Your business name, trade and service areas
• Your business or billing address, where required
• Details of the services or website package you require
• Your existing website and business social-media links
• Project requirements and correspondence
• Purchase, service and transaction records
• Payment status and payment records, although full card details are handled by the relevant payment provider
• Uploaded logos, branding materials and photographs or videos that you own or have permission to use
• Records of meetings, decisions, feedback and complaints

For service updates and marketing

Where appropriate, we may collect or use:
• Your name and contact details
• Your marketing preferences
• Your purchase or service history
• Your IP address and website journey information
• Records of consent and opt-out requests

Promotional marketing is optional. You may withdraw your consent or ask us to stop sending marketing communications at any time. Necessary messages about an enquiry, active project, payment or service are not marketing messages.

To comply with legal requirements

We may use names, contact information, contracts, invoices, transaction records and other information required to meet our accounting, tax and legal obligations.

To handle enquiries, complaints or claims

We may use names and contact details, addresses, payment and transaction records, purchase or service history, customer records, correspondence, photographs and relevant information from earlier enquiries or investigations.

We do not intentionally collect special-category information, such as health information, ethnicity, religion, political opinions, sexual orientation or biometric data. We do not intentionally collect personal information about children.

3. WHY WE USE YOUR INFORMATION

Under UK data protection law, we must have a lawful basis for collecting and using personal information.

Contract

We use personal information when it is necessary to take steps at your request before entering into a contract or to fulfil a contract with you. This includes preparing quotations, creating an agreed homepage preview and delivering website design, branding, SEO or maintenance services.

Legitimate interests

We use relevant contact and business information to respond to enquiries, prepare quotations, manage customer relationships, provide necessary service updates, maintain accurate records and investigate or resolve complaints. We only use information that is reasonably necessary for these purposes and consider the possible effect on your rights.

Consent

We rely on consent where required for optional promotional emails or other marketing. You may withdraw consent at any time by contacting us or using the unsubscribe option provided.

Legal obligation

We use and retain certain information where necessary to comply with accounting, tax, regulatory and other legal requirements.

4. YOUR DATA PROTECTION RIGHTS

Depending on the lawful basis and circumstances, you may have the right to:
• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information
• Ask us to restrict how we use your information
• Object to certain uses of your information
• Ask us to transfer information you provided to you or another organisation
• Withdraw consent at any time where we rely on consent

Some rights are subject to legal exemptions. If you make a request, we will respond without undue delay and normally within one month. To exercise a right, email builtfortradesweb@gmail.com.

5. WHERE WE GET PERSONAL INFORMATION FROM

We may receive information:
• Directly from you through website forms, email, telephone or other communications
• From your interactions with our website, including cookies and analytics where enabled
• From payment providers and other suppliers involved in delivering our services
• From publicly available sources, including business websites, Companies House, public records and public business social-media pages
• From another person or organisation where they are authorised to provide it

6. HOW LONG WE KEEP INFORMATION

We keep personal information only for as long as it is reasonably required for the purpose for which it was collected and to meet any legal obligations. Our usual retention periods are:
• Unsuccessful enquiries and free-preview requests: up to 12 months after the last communication
• Unused uploaded photographs, logos and other preview materials: up to 12 months after the last communication
• Customer project files and correspondence: up to 6 years after the business relationship ends
• Contracts, invoices and payment records: up to 6 years after the end of the relevant financial year, or longer where legally required
• Complaint and claim records: up to 6 years after the matter is resolved, where necessary
• Marketing records: until you withdraw consent, opt out, or after 24 months without meaningful engagement

We may keep information for longer where required by law or where it is necessary to establish, exercise or defend a legal claim. Information that is no longer required will be securely deleted or anonymised.

7. WHO WE SHARE INFORMATION WITH

We may share relevant information with:
• Wix, which provides website hosting, enquiry forms, contact management and storage for form submissions and uploaded files
• Google, which provides business email and cloud-storage services
• Payment providers used to process payments and maintain transaction records
• Accounting, bookkeeping and other professional service providers
• Professional or legal advisers
• Suppliers or contractors helping us deliver an agreed service
• HMRC, the ICO, courts, law-enforcement bodies or other authorities where we are legally required to share information

We may publish a customer's business name, review, logo, website or project photographs as part of the agreed service or our portfolio only where we have an appropriate basis and any necessary permission. We do not sell personal information.

Service providers acting as data processors are permitted to use personal information only to provide services to us and must handle it securely.

8. SHARING INFORMATION OUTSIDE THE UK

Some of our technology providers operate internationally. This means personal information may be stored or processed outside the UK.

Wix may process information in Israel and other locations used by its international services. Transfers to Israel may rely on UK adequacy regulations. Google may process information in the United States and other countries in which it or its approved providers operate. Relevant transfers may rely on UK adequacy regulations, the UK Extension to the EU–US Data Privacy Framework where applicable, or contractual safeguards such as the UK Addendum to the EU Standard Contractual Clauses.

Where personal information is transferred outside the UK, we require an appropriate transfer mechanism or safeguard under UK data protection law. Further information about the safeguards used by a provider is available in that provider's privacy terms.

9. SECURITY

We take reasonable technical and organisational steps to protect personal information against unauthorised access, alteration, disclosure, loss or destruction. Access is limited to people and service providers who require the information for a legitimate business purpose.

10. COOKIES AND WEBSITE ANALYTICS

Our website may use essential cookies required for it to function. With your permission, it may also use analytics or marketing cookies to understand how visitors use the website and improve our services. Where consent is required, non-essential cookies will not be used before you make a choice through the cookie banner. Further details should be provided in our Cookie Policy.

11. HOW TO COMPLAIN

If you have concerns about how we use your personal information, please contact us first:
Email: builtfortradesweb@gmail.com

If you remain unhappy after raising the matter with us, you may complain to the Information Commissioner's Office:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/

12. CHANGES TO THIS POLICY

We may update this privacy policy when our services, suppliers or legal obligations change. The latest version will be published on our website with its updated date.